Entrance to Trapiche Winery |
We received an unexpected
invitation to visit Trapiche Winery in the morning before my first seminar, so
we were delighted to accept because Trapiche is one of the largest and most famous
brands in Argentina.
The winery is located on the
outskirts of Mendoza in an industrial area near the old railroad. Established in 1883, Trapiche was the first
winery to ship their wine to Buenas Aires.
The original brick winery
buildings have been lovingly renovated, and now include a wine museum, the
original concrete tanks in the cellar, and a beautiful tasting room on the top floor overlooking
the gardens and pond in the back. The
railroad tracks still run next to the site.
The front of the property has
a 4-hectare biodynamic vineyard. Nearby are cows and sheep that are used to
help fertilize the vineyard. There is
also a biodynamic garden with lots of vegetables that employees are allowed to
take home for free. In addition, they
have a beautiful olive orchard from which they make and sell oil in the tasting
room.
Cement Tanks at Historic Trapiche Winery |
We had a tour of the
buildings and I was impressed to see they kept the original cement tanks for
fermentation, though have a modern barrel cellar. They also have a tasting room that is open to
drop in without an appointment, which is helpful for tourists. Trapiche has 45 employees including a chef.
We met with the marketing and
export managers, who confirmed that Penaflor owns Trapiche, the largest wine
corporation in Argentina and the 9th largest in the world. In addition to Trapiche, they have 4 other
wineries and more than 50 brands. They
export 60% of their wine, and hope to make Trapiche a global brand. The vision
is to be the most admired Argentina Winery. Their largest exports markets are US (#1), Canada, Scandinavia, Germany,
and the UK.
I was impressed to learn
about their social programs for employees, including investing 5% of all
profits in employees, providing education, housing assistance and other efforts
that are above and beyond Fair Trade requirements. They have a program called Farm for Life in
which employees are consulted on how the money is invested.
We discussed the peso de-valuation
and inflation issues in Argentina, and they admitted that business was
challenging because they were receiving 30% less in revenues, but costs were still
the same. The situation is especially
difficult for small wineries, but their goal is to hold prices and increase
export volume.
Later we tasted some of the
delicious wines of Trapiche, including some of the high-end brand malbecs. It was like drinking liquid velvet.